CA provides enterprise IT management software to manage networks, systems, security, storage, applications and databases. This checklist provides an overview of CA's partner program for service providers and value-added resellers who are interested in becoming a CA partner. Visit SearchITChannel.com's Technology Vendors/OEMs topic center to compare CA's partner program with other vendors'. Or peruse our Partner Program Directories to learn about vendor partner programs by technology.
| Benefit | Reseller | Managed Service Provider | ||
|---|---|---|---|---|
| Tier 1: Platinum | Tier 2: Gold | Tier 3: Silver | ||
| General Communications | ||||
| Partner advisory council participation/briefing sessions | ||||
| Monthly partner newsletter | ||||
| Partner portal | ||||
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| Other: Targeted email communications as needed | ||||
| Marketing and Communications | ||||
| Listed in partner Web locator/database | ||||
| Partner webcasts | ||||
| Market development funds | ||||
| Press release support | ||||
| Joint marketing campaigns | ||||
| Online price information system | ||||
| Other: Smart Enterprise Marketing Program educates partners through thought leadership platform of CA's Smart Enterprise magazine | ||||
| Success stories posted at CA.com | ||||
| Sales tools | ||||
| Partner logo kit | ||||
| Financial offering | ||||
| Rebates | ||||
| Deal registration | ||||
| Technical Resources | ||||
| 24x7 phone technical support | ||||
| Web-based support | ||||
| Free dedicated technical support facility | ||||
| Fee-based dedicated technical support facility | ||||
| Packaged services available to resell | ||||
| Other: Product pre-release information | ||||
| Phone-based technical support for CA volume product | ||||
| ESP phone-based support for CA value product | ||||
| Demand Generation | ||||
| Business planning resources | ||||
| Competitive price assistance | ||||
| Qualified lead distribution | ||||
| Sales cycle assistance | ||||
| Not for resale demo software/hardware | ||||
| For sale demo software/hardware | ||||
| Partner leads system | ||||
| Corporate account manager | ||||
| Other | ||||
| Training/Certification | ||||
| Opportunity to participate in beta testing | ||||
| Free Web-based sales training | ||||
| Free participation in sales workshops | ||||
| Onsite sales training | ||||
| Product certification | ||||
| Discounted conference attendance | ||||
| Other | ||||
Technology vendors: Learn how to get your company listed in our Partner Program Directories for solution providers.
This was first published in July 2008