Channel Chat: Using social media to reach customers

In this week's edition of Channel Chat, Pete Sclafani, co-founder of 6connect, formerly of United Layer, sits down to discuss how the use of social media applications like Twitter can increase customer trust and how social media use helped him market his company's brand and vision. Pete also provides tips on using Twitter, such as drawing the line between being too stingy with information in a "tweet" and being too transparent.

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